This video is Rihanna’s best yet. The video is directed by Melina Matsoukas (who did videos for Kylie, Beyonce, Lady GaGa and even Robin Thicke) delivers a colourful, sexy and playful video and we dare say most fashionable video that Rihanna has ever done. Its a smogasboard of Jamaica dancehall images intertwined with 80′s pop art (Warhol and Haring). Rihanna continues her trend of wearing bizarrely edgy fashion and most notable one is her Keith Haring-inspired white body catsuit which she pairs it with some unique-looking earrings. Another notable piece is her gold-coloured catsuit designed by relatively unknown American designer LaQuan Smith. The gold-coloured catsuit just screams sex and it is not surprising that he also designed custom pieces for Lady GaGa. Watch out for him, soon everyone will be wearing him. All in all, this is one damn good video to perk you up before you hit the clubs.
Did we say there is a zebra in the video? Only Rihanna can do such thing and get away with it.
innitmagazine
